21 Jump Street

21 Jump Street is the modern day feature-length revival of the 1980’s TV cop show starring Johnny Depp in the role that put him on the map. The movie is about two undercover agents that were enemies at school but to get through their training they needed each other and their friendship grew from then on.

Starring Channing Tatum and Jonah Hill as Jenko and Schmidt, two of the worst police officers to wear the badge, which must now go undercover as school kids to try and bust a drug ring that originates at the school.

The movie had an odd twist to it by changing the usual American High School Stereotype of the cool kids being the sportsmen and the nerds being the artists and academics, they added a modern touch to it and it created a much better story line and made it more believable.

Throughout the film you see the ongoing battle between Tatum and Hill to see whom the cool kid is now compared to when they were at school. And it seems this time that the table’s have turned and Tatum has to fight to be popular in school and all Hill has to do is be himself and he is the popular kid. The film has some real laughs in it and they come when you least expect it. The adventure that the directors (Chris Miller, Phil Lord) take you on with their arrests and when they take the drug HFS for the first time were some of the most humorous scenes from a film that I have seen in months.

The cast was perfect and you can see while watching the film that everyone had a good time during the film and that helps with the final result. The comedic duo of Tatum and Hill was an excellent choice for casting and they brought the movie to life with their overconfidence and humorous anecdotes.

I enjoyed this movie from beginning to end, it was not what I was expecting before I watched the film and I am glad for that. 

    

Joupi Toy Store

There are very few great insights left that haven’t been overused in the ad world, The insight that EuroRSCG, France used to create the print ad campaign fore Joupi Toy Shop was for me a very clever idea and a completely different way of approaching the same insight. They way they went about the ad by just completely flipping the original insight around was a risky idea and has paid off.

The usual direction that creative teams would follow when creating an ad for a Toy Shop is that the shop has the perfects gifts for you and that the store is a very exciting and fun place for you to shop for your presents. What the creative team decided to do was use the perfect gift insight but instead of just that they gave it a little twist. They went with the copy of  “Don’t Fear Finding The Perfect Present” and the visuals that they used along with the copy was a perfect fit.  

The Art Direction in this ad is a very unusual style but ads a very playful feel but also has enough to make an impact. It is for a toy store so they obviously could not make it to dark, so what they did was combine the light and dark side and created a very effective campaign. They kid in print either looks scared because the present is just that awesome or he is in absolute amazement with his gift.

All in all the creative team that worked on this campaign have obviously put in the hours to work out the perfect insight ad idea and in this case they have. They came up with a small idea but made it bigger with great copy and great art direction. Very effective ad and I can imagine Joupi Toy Store was pleased with the result.  

The Avengers

Since before I could remember I have been a huge fan of reading Marvel Comic books, dreaming of the day when I could become a super-hero. Since Marvel decided to reenact the comic books to the big screen I have felt like a little kid on Christmas just staring at all the presents under the tree. Since the releases of The Hulk, Iron Man, Captain America and Thor the writers have been teasing us about the possibility that an Avengers movie could be created, and finally it has been.

Expectations for this movie were incredibly high but you can’t blame anyone. With the cast of Robert Downey Jr. (Iron Man), Chris Evans (Captain America), Mark Ruffalo (the Hulk), Chris Hemsworth (THOR), Scarlett Johansson (Black Widow), Jeremy Renner (Hawkeye), Tom Hiddleston (Loki), Samuel L Jackson (Nick Fury) people were expecting true excellence and in my opinion that is exactly what they got. With such huge ego’s and powers in the same room attempting to work together the writer and director had to push the boundaries to make this film work. The writer & Director Joss Whedon had a huge mountain to climb with this task but he created a perfect script and a completely mind blowing experience.

The Acting was superb, with the friendly banter throughout the film between Downey Jr. and the rest of the cast gave it a humorous feel that was executed well. There are more twists and turns than expected and I couldn’t be happier about that.

Now on to the topic of 3D, in my own opinion 3D can completely make or break a movie. Avenger’s in 3D is “mind Blowing” the entire film I was sitting with my mouth open in awe of what they created. During the final fight scene the cinematography that takes place is completely breath taking, with the building collapsing onto the streets and onto your laps with the 3D technology the experience is almost too much.

I recommend this movie to everyone. In my opinion it is a must see and if you have the option, go for 3D, the movie was created for 3D so see it in the way the director intended or you may not get the same experience.