Greenpeace

The ad campaign I have chosen was created for Greenpeace by the ad agency from Switzerland called Draftclub/Lowe Group, for Greenpeace. Greenpeace is an independent global orginisation that acts to change the behaviour and the attitude, to protect and conserve the environment and to try and create a world of peace. To maintain its independence, Greenpeace does not accept donations from governments or corporations but relies on contributions from individual supporters and foundation grants.

The ad has a very striking image that attracts your attention within the first brief moments of seeing it. There is minimal copy in the ad, but in my own opinion it may not necessary, the image is very detailed and you can pick up right away what the creative team is trying to say. The copy on the bottom right states, “become David and fight against Goliath”

  

I like the ad campaign and I am big believer in Greenpeace and what they stand for. People must act to save the few resources the ocean has to offer. If we continue to treat the world’s resources like a giant supermarket, soon the resources will be gone. Don’t let that happen and try to make a difference.

Keep it secret keep it safe

Gimp out 

Welcome all to my first of many blog posts. I have decided to use the ad created by Y&R for the non-profit orginisation “Donate a roof for my country”. The orginisation’s main headquarters is based in Santiago, Chili where they round up college students to sign up and volunteer to build wooden houses throughout the country for the most disadvantaged families around their country. This orginisation is only possible due to donations. Most people like something in return for their donations and that’s where “Donate a roof for my country” fits in perfectly in the aspect that they go around building small but effective houses to improve their standard of living.

This ad has a powerful visual and makes it clear of their point only after a brief time of looking into it. The ad has very minimal copy except the “donate a roof for my country” caption on the bottom right corner.  The ad is showing you that no matter who you are you are always dreaming about something more. In the ad the man at the bottom with nothing is dreaming of having a sense of security with roof over his head while the person that has the essentials like shelter and food is dreaming about traveling the world oblivious to the fact that there are people that have nothing and are dreaming about what he has.

I feel that the visual was more than powerful enough to portray the message without the use of copy. It also made me feel that instead of spending money on a 2-week vacation you can donate money and help someone improve his or her standard of living. Makes you think twice before buying unnecessary goods. Very effective ad

Keep it secret keep it safe

Gimp out