The ad campaign I have
chosen was created for Greenpeace by the ad agency from Switzerland called Draftclub/Lowe
Group, for Greenpeace. Greenpeace is an independent global orginisation that
acts to change the behaviour and the attitude, to protect and conserve the
environment and to try and create a world of peace. To maintain its
independence, Greenpeace does not accept donations from governments or
corporations but relies on contributions from individual supporters and
foundation grants.
The ad has a very
striking image that attracts your attention within the first brief moments of
seeing it. There is minimal copy in the ad, but in my own opinion it may not
necessary, the image is very detailed and you can pick up right away what the
creative team is trying to say. The copy on the bottom right states, “become
David and fight against Goliath”
I like the ad campaign
and I am big believer in Greenpeace and what they stand for. People must act to
save the few resources the ocean has to offer. If we continue to treat the world’s
resources like a giant supermarket, soon the resources will be gone. Don’t let
that happen and try to make a difference.
Keep it secret keep it
safe
Gimp out
No comments:
Post a Comment