Welcome all to my first of many blog posts. I
have decided to use the ad created by Y&R for the non-profit orginisation
“Donate a roof for my country”. The orginisation’s main headquarters is based
in Santiago, Chili where they round up college students to sign up and
volunteer to build wooden houses throughout the country for the most
disadvantaged families around their country. This orginisation is only possible
due to donations. Most people like something in return for their donations and
that’s where “Donate a roof for my country” fits in perfectly in the aspect
that they go around building small but effective houses to improve their
standard of living.
This ad has a powerful visual and makes it
clear of their point only after a brief time of looking into it. The ad has
very minimal copy except the “donate a roof for my country” caption on the
bottom right corner. The ad is
showing you that no matter who you are you are always dreaming about something
more. In the ad the man at the bottom with nothing is dreaming of having a
sense of security with roof over his head while the person that has the
essentials like shelter and food is dreaming about traveling the world oblivious
to the fact that there are people that have nothing and are dreaming about what
he has.
I feel that the visual was more than powerful
enough to portray the message without the use of copy. It also made me feel that
instead of spending money on a 2-week vacation you can donate money and help
someone improve his or her standard of living. Makes you think twice before
buying unnecessary goods. Very effective ad
Keep it secret keep it safe
Gimp out
No comments:
Post a Comment