LG Print Ad

I have decided to review a recently released add created by Y&R in Sao Paulo, Brazil. The ad is for LG car stereo sound systems. This for me was one of the first print ads that caught my eye due to the art direction that it has and not for the complete ad.  

The visual used in the ad is simple and easy to execute but they did and exceptional job with it. They used a Gorilla as the visual to show off the power that the speakers have. They decided to make the gorilla much bigger just to emphasize the power of the sound. They did not try to stretch the limits with the copy. The Copy clearly states “ LG car audio. The power of sound” I would not go far enough to say that the copy works perfectly for the ad, but it is effective with the execution.

The creative team has worked to find a good insight to the brand and have come up with an effective campaign, but nothing that screams award time. During the assembly of this ad, the creative team could of come up with stronger concepts that more relate to today. Using a Gorilla to show off the power of the sound system just seems old to me and overused. With stronger thinking and a better concept, this ad could have been very different and I feel that either the client chose the final ad, or people were perhaps reasonably sluggish with this ad.

Well done to the ad agency because of the ads success but they could of gone a different way and created something unique and memorable.  

Peddlars on the Bend

After the fire that broke out in the ceiling of Peddlars in 2009, Peddlars has now reopened and is bigger and better than before. Before the fire Peddlars was a common watering hole to the people of the Southern suburbs since it’s opening over 17 years ago.

After the fire, they decided to spruce up the look of the pub/restaurant. They started by increasing the size of the kitchen allowing them to cater for more people. They then extended the size of the restaurant and bar area.

I attended the restaurant over the weekend for the first time since its reopening in 2010 and there wasn’t much noticeable change. The area of the restaurant looks great, you walk in and there is a good amount of space and the atmosphere around peddlers is always fun. The tables are spacious and not too close together. Our waitress was friendly and knowledgeable. The two page menu however left a lot to be desired you had a very limited choice and what there was was rather boring. One of the party remarked that it was a good thing he was not a fussy eater as looking at the menu was looking into a fridge at the end of the month.

Fortunately, the dishes we chose were tasty and well prepared. The steaks were cooked to order but possibly a bit small for some of the diners and those who had the line fish were complimentary. As we had gone for a casual, spur of the moment supper we did not have starters or desserts. Even though the food options were very limited, it was very good. The service was good, waiters knew when they were needed and knew when to leave, and now days that is very rare.

Altogether, I would recommend going to the pub over the restaurant. The pub offers a very rare environment that you will not find anywhere else in Cape Town, and the food that the pub offers is also fantastic.

For fine dining, it is not my restaurant of choice but for a casual supper it hits the spot. Food and wine prices are reasonable.