LG Print Ad

I have decided to review a recently released add created by Y&R in Sao Paulo, Brazil. The ad is for LG car stereo sound systems. This for me was one of the first print ads that caught my eye due to the art direction that it has and not for the complete ad.  

The visual used in the ad is simple and easy to execute but they did and exceptional job with it. They used a Gorilla as the visual to show off the power that the speakers have. They decided to make the gorilla much bigger just to emphasize the power of the sound. They did not try to stretch the limits with the copy. The Copy clearly states “ LG car audio. The power of sound” I would not go far enough to say that the copy works perfectly for the ad, but it is effective with the execution.

The creative team has worked to find a good insight to the brand and have come up with an effective campaign, but nothing that screams award time. During the assembly of this ad, the creative team could of come up with stronger concepts that more relate to today. Using a Gorilla to show off the power of the sound system just seems old to me and overused. With stronger thinking and a better concept, this ad could have been very different and I feel that either the client chose the final ad, or people were perhaps reasonably sluggish with this ad.

Well done to the ad agency because of the ads success but they could of gone a different way and created something unique and memorable.